The History of Lincoln: A Look at the American Luxury Car Brand

Lincoln is one of the most well-known luxury car brands in the United States. The company has a long and storied history, dating back to its founding in 1917. In this article, we will take a closer look at the history of Lincoln and how it became the iconic brand it is today.

Early Years: 1917-1940s

Lincoln was founded in 1917 by Henry Leland, who had previously founded Cadillac. Leland named the company after Abraham Lincoln, whom he admired. The first Lincoln car was the L-Series, which was introduced in 1920. The car was a success, and Lincoln soon became known for its high-quality luxury vehicles.

During the 1930s, Lincoln introduced several iconic models, including the Zephyr and the Continental. The Zephyr was a sleek and stylish car that was ahead of its time, while the Continental was a classic luxury car that featured a unique design with a long hood and short rear deck.

The Post-War Years: 1950s-1970s

After World War II, Lincoln continued to produce luxury cars that were popular with American consumers. In the 1950s, the company introduced the Mark II, a classic two-door coupe that was known for its stylish design and powerful engine.

In the 1960s and 1970s, Lincoln continued to innovate and introduce new models, including the Continental Mark III, which was known for its unique styling and luxurious features. The company also introduced the Town Car, a classic luxury sedan that became a favorite among executives and dignitaries.

The Modern Era: 1980s-Present

In the 1980s, Lincoln underwent a period of transformation, as the company began to focus more on technology and innovation. The company introduced several new models, including the Lincoln Town Car and the Lincoln Continental, which featured advanced safety and technology features.

In the 1990s and 2000s, Lincoln continued to evolve and introduce new models, including the Lincoln Navigator, a luxury SUV that became a favorite among families and executives alike. The company also introduced the MKZ, a stylish and modern sedan that was designed to appeal to younger buyers.

Today, Lincoln is known for its commitment to innovation and luxury, as well as its iconic history and reputation for quality. The company continues to produce a range of luxury cars and SUVs, including the popular Lincoln Navigator and the stylish MKZ.


The history of Lincoln is a fascinating story of innovation, style, and luxury. From its early years as a high-quality luxury car manufacturer to its modern reputation as a leader in technology and design, Lincoln has always been at the forefront of the American luxury car market. Whether you’re a fan of classic cars or modern luxury vehicles, there’s no denying the enduring appeal of this iconic American brand.



Gwendolyn loves to share her regional knowledge with anyone who will listen. She is an expert on all things New York, and has a wealth of information about the city that never sleeps. Korin enjoys giving walking tours of her favorite neighborhoods, and always has a great story to share about the history or culture of the area. She is also a passionate foodie, and loves to explore new restaurants in every part of town.

Press ESC to close